No band blows up chasing "everyone."

Define your Ideal Fan Profile (IFP) to laser-focus your marketing and avoid wasting energy on the wrong crowds. It's like picking the right venue... too broad, and you're playing to empty seats. Been to the shows where the 300 section is given 100 and 200 section upgrades for free and they black it out.

That's a promoter or band not properly understanding their IFP and how it relates to the current state of their band.

Start by analyzing who digs your stuff already: Age, location, interests?

Survey fans at gigs or via social polls. Avoid the trap of thinking your music's for all, because it's usually not, niche down to build loyalty faster.

Tips for building your IFP:

• Demographics basics: 18-25 urban metalheads? 30+ folk lovers in rural spots?
• Psychographics: What do they value. Rebellion, escapism, community?
• Tools to help: Use free Google Forms for surveys or Instagram insights for data.
• Refine over time: Start broad, then tighten based on who shows up and buys merch.

Metal bands like Slipknot target festival-goers hard... masks, chaos, and community for fans craving intense live experiences. Pop acts like Olivia Rodrigo hit TikTok teens with relatable heartbreak anthems.

This feeds into your EPK: Tailor it for promoters who book for your IFP. See my EPK guide on the site for examples.

Sign up for a free membership to access all our free assets; like the EPK/Press Kit Creator, and make your digital empire rock.

Share your IFP below in the comments.